It’s been a very bad week for EA. If I had to pick a company whose greed was going to come back and dropkick them in the head — it would have been EA. That faith in EA’s greed and ineptitude was well placed. Last week, EA’s ham-handed attempt to turn millions of gamers into foaming gambling addicts whilst planning their own Scrooge McDuck-style tower full of gold backfired as gamers finally freaked out because EA pushed the buck too far with Star Wars Battlefront II and lock-boxes.
Now I’ve looked the what of lock-boxes and the potential increases in profit, whether lock-boxes are gambling or not, and finally what makes lock-boxes in games different? For all the parallels we can draw between gambling and lock-boxes today, they are still different and those differences shouldn’t be glazed over–they are definitely important.
We’ve established what lock-boxes are and how they are used in games. Next, I want to tackle fiercely debated topic in lock-boxes: Are lock-boxes gambling? After several hours of research through lots of court opinions, the answer is a resounding not yet. I spent an afternoon reading to understand the leg whats and whys of lock-boxes and gambling in virtual worlds.
Because why not beat a dybbuk that just won’t die?
For a hot minute back when I was in 7th grade, I got really into Magic: The Gathering. A group of us used to play during a study hall (we were definitely the cool kids). I loved the artwork and the premise of the game and it was generally fun. But I began to realize something–my friend who would bring a 10-gallon garbage of cards to school on our battle-days seemed to always win.